Maybe he doesn’t even think about the fact that it’s Enya or Van Damme. Introducing our new line of pure electric and plug-in hybrid cars. Nov 29, 2016 . The panel interview presupposes an interview with four or five people simultaneously. When Volvo launched its new truck in August 2012, the brand decided against boasting directly about the vehicle’s many technical capabilities. The overall business objective was to create maximum interest for the global launch of Volvo’s new trucks, in a cost-effective way. Looking back from June 2012 until now, the Facebook members for Volvo went from 16,000 to 362,000. When the truck driver watches it, he’s completely fascinated by the fact that they managed to do it for real. I kept saying that I managed to turn everyone into a planner and they managed to turn me into an engineer, because we worked so well together. Some of the players had a bigger wallet than others, and they were winning as a result. LEARN MORE  LEARN MORE  Volvo Recharge. The truck driver has to maintain a high cruising speed to keep the paraglider in the air. I went to a truck stop in Sweden Sunday at lunchtime to sit down with drivers and get to grips with the business. We wanted to be very single minded. We were doing interviews all around Europe and we were in an obscure little town outside of Munich. Beat your opposition with the assistance of our preparation packs. Get premium preparation with access to any PrepPack™, Ramsay MAT, Ramsay MecTest, Personality, Interview, Two full-length Microsoft Word tests + 160 additional practice questions, Two full-length Excel 2016 tests + 180 additional practice questions, Prepare for WorkKeys tests with online practice tests, study guides, and more. We learned as soon as you have the interest you can go as deep as ever. November 30, 2016 . What’s the trucking market like and what were you trying to do to differentiate Volvo Trucks? We’ve all been thinking about that! The perception of Volvo is that it’s now seen as much more innovative. We realised that there is a heart and brain side to buying and using trucks. They have their media channels; they’ve been doing the same thing for years. Test Drive Plus. MBA502 MARKETING MANAGEMENT IN A GLOBAL ENVIRONMENT Volvo LIVE TEST Case Study 1) Which promotional mix Adding to its series of viral promotional videos, Volvo Trucks is back with yet another Live Test. One of the most interesting things about this campaign is the way that we worked with our client. In general the trucking industry is quite conservative. In the latest Live Test, a Volvo FH tows a paraglider up a mountain pass in Croatia in a precision stunt never tried before. Explore and design your favorite Volvo SUV, estate and sedan today. It changed a lot. We realised we had to turn as many people as possible into media. Go wide but hit tight. Skip to main content. The test highlights the performance of Volvo Trucks’ unique powertrain, fitted with I-Shift Dual Clutch. This was the first of Volvo’s Live Tests series of online films. Your message was sent. By T.L. Please fill out the form below and we will contact you soon. JobTestPrep can strengthen your way to success with our in-depth Volvo preparation materials. Volvo Cars Lisle 4325 Lincoln Avenue Directions Lisle, IL 60532. What kind of results did you get for the Live Test campaign? What was the strategy behind the content? The strategy from the films is based on the insight of combining the heart and brain perspective. We wanted to get higher attention among the non-users of our product so that they start to understand Volvo Trucks. Subscribe to the Contagious weekly newsletter and stay up to date with creative news, marketing trends and cutting-edge research. This is not just another launch, so it can’t be just another campaign. Volvo Trucks - The Technician (Live Test) From the outset, the aim was to make a number of different Live Test films. This is "Volvo Live Test" by Diplomados Ing. There are some obvious reasons. It’s completely different when you watch the Epic Split or a truck driver does. The specific B2B communication is usually not that effective it doesn’t take into consideration that these buyers are actually humans. Industrial UC on Vimeo, the home for high quality videos and the people who love them. Live Test Series: Advertiser: Volvo: Brand: Volvo Trucks: Want to see all the credits ? Results of the New ECM Software changes are as listed: 2589-08-03-18 EATS Analysis Operation (new) 2103-08-03-02 Cylinder Compression will … Instead, Volvo Trucks filmed someone tight-rope walking between two moving trucks to showcase its precision and control. Her department is responsible for all marketing and external communications of the Volvo Trucks brand and Volvo Trucks products. I think the major challenge was to create a viral hit and at the same time be relevant. We then worked with the engineers at Volvo, we realised that they had one of the most advanced products ever. Our customised PrepPacks are designed to sharpen your skills and assist you with every step of your hiring process. A little girl with a remote control. When Volvo launched its new truck in August 2012, the brand decided against boasting directly about the vehicle’s many technical capabilities. There you will find useful advice on how to assuage your nervousness when you are sitting face-to-face to the Volvo’s representative. Please try again in a few minutes. The assessment tests include Applied mathematics, Technology, Writing, Listening for Understanding, Locating Information, Reading for Information, Teamwork, Fit, Talent, and Performance. By continuing to browse you are confirming that you are OK with this. Unfortunately I can’t go into sales figures. Volvo Service For Life (VSFL) frequently asked questions section. That’s what I meant by heart and brain. Sign in Sign out. The other insight was we would never be able to reach everyone in a traditional manner. That’s without taking into consideration the third level, which is how can we spread our message? We documented everything in [the truck buyers’] offices and we realised that they get hammered down with messaging from truck brands, but they don’t really get much feeling from it. A gravel pit filled with obstacles. Is our toughest truck tough enough to survive Sophie? The thinking behind the auto manufacturer’s branded content series, including Van Damme’s epic splits. Volvo … The number of unique visits to Volvo Trucks' websites in Europe doubled from just over 175,000 to more than 300,000 per month. Views really are not the most important thing. With the Compass you can now also do your short journeys emission-free and because we have a Volvo XC40 T5 Recharge in the endurance test stable, a confrontation cannot be missed. View 405396017-volvo-live-test-docx.pdf from ECONOMIC 212 at Hasni College of Technology. The videos have more than 100 million views on YouTube and have been shared nearly 8 million times. The assessment tests include Applied mathematics, Technology, Writing, Listening for Understanding, Locating Information, Reading for Information, Teamwork, Fit, Talent, and Performance. Do you wish to become an employee at Volvo? A lot of the work was mainly qualitative work. After 48 hours the Epic Split had 10 million hits on YouTube. In this way we could thrill and engage the widest possible audience while still providing a valid demonstration of the new truck. Absolutely. The article is offered in PDF format. One thing that struck us was that the target group was extremely diverse: it went from single drivers all the way up to the CEOs of massive companies that buy a massive amount of trucks globally. Volvo ‘Live Test’ video: The Flying Passenger. The second in a series of video ads the company calls its “Live Test Series, in collaboration with its award winning ad agency Forsman and Bodenfors of … Did you make a conscious effort not to overwhelm people with too many technical features? As you use our website, we and our third-party providers collect your internet and other electronic network activity information (IP address, device information, and information regarding your interaction with our website) via cookies and other technologies. Contagious Business Design Centre Suite 238 52 Upper St London N1 0QH UK, Contagious 61 Greenpoint Avenue Suite 612 Brooklyn, New York NY 11222, ContagiousAvenida Manuel Bandeira, 360Vila LeopoldinaSão Paulo SP05317-020. Another insight was that we knew that we could never outspend our competition, so we had to outsmart them instead. That was one of the success factors of the campaign. That’s our strategy. Volvo made trucking cool again, but a lot of people in the industry also saw Volvo as a modern, innovative brand. I think Volvo is very progressive and they look not just at quantitative research, but also qualitative. Volvo WorkKeys Assessment Test WorkKeys is a job skills assessment system measuring "real-world" skills that employers believe are critical to job success. this content is for subscribers only. Volvo Trucks The creative idea was to carry out extreme tests of relevant product features, in a live set up, where the outcome could never be guaranteed. We’re always working with two levels in all the films. 'I took a work keys test which was easy and the Ramsay test which was very hard and nothing to do with my job might as well been for an electrical engineer. What were the main insights you got from your research? Do a campaign for the influencers aimed at the target group.’. A full-size truck. Cookie Notice. You need to start with a bang. News and information about the Volvo Service For Life Program. In this nail-biting episode, the Volvo FH tows the paraglider up a … Tobias Nordström, head planner, Forsman & Bodenfors. This was the first of Volvo’s Live Tests series of online films. But if you’re a truck driver you’re going to be stunned by the way these drivers are performing. By using our practice resources, you will also learn about the most commonly asked questions followed by possible answers to them. Subscribe to the Contagious newsletter and stay up to date with creative news, marketing trends and cutting-edge research. The number of followers on Twitter increased from 6,000 to 19,000 and on YouTube, the number of subscribers has increased from 3,500 to 92,000. We need to make films that are so interesting that you want to share them. The general idea for branded content was that we realised that we had to outsmart the competition. We will contact you shortly. This is "Volvo - live test" by sebastien hueber on Vimeo, the home for high quality videos and the people who love them. At JobTestPrep, we provide a thoughtfully designed collection of test simulations, drills, interview preparations, and personality assessment with which you can enhance your knowledge of the subject and construct a reliable personality profile. Please connect using any of the steps described below, and reload this page. There are four major professional categories that Situational Judgement Tests use to assess and measure. A panel interview is a part of the face-to-face interview that usually takes place in one of Volvo's locations. We met a truck owner and we kept asking him ‘Who do you consult when you’re buying a new truck?’ He said: ‘Well, it’s my decision but my wife wants me to take good care of myself and my drivers.’ That’s where the coin dropped. https://www.youtube.com/playlist?list=PLKFJ3tQvdojTHq0Zw0PUYtDTjGqi93b… “This was not about creating … Kuorma-auton on vedettävä varjoliitäjää ylämäkeen mutkaisilla vuoristoteillä niin, että tämä pysyy ilmassa. If you look at the earned media of the campaign, it’s been calculated at 126 million euros. Now we speak to Tobias Nordström, head planner at Forsman & Bodenfors, Gothenburg, the agency behind the campaign to find out how their branded content outsmarted the competition and ‘turned people into media’. If you’re going to make a viral hit, it needs to have a kick off. Be inspired by the best creative work from around the world. We realised that [the drivers] get hammered down with messaging from truck brands, but they don’t really get much feeling from it. Subscribe Already a Subscriber ? The heart side came out and painted a picture that these are normal people, not just buyers. Volvo Trucksin uudella videolla varjoliitäjä ja Volvo FH lähtevät henkeäsalpaavalle matkalle. Volvo Cars Live: Volvo Car Group's 2020 Full Year Financial Results Volvo Cars Live. Welcome to the canada site of Volvo Cars. For each of the six films, Volvo only demonstrated one feature at a time, from robustness to manoeuvrability, using the help of a host of characters including a hamster and a troop of bulls. Today she has offered a sneak preview into the world of Volvo Trucks marketing and communications. Soon after the Epic Split video was released we interviewed Lars Terling, vice president of marketing communications at Volvo Trucks, who told us: ‘When we launched completely new trucks in 2012, we wanted our communication to be new too. A MILLION MORE LIVES. A Microsoft 365 subscription offers an ad-free interface, custom domains, enhanced security options, the full desktop version of Office, and 1 … Turn that little specific innovation into something amazing that anyone would like to watch. There was a problem sending your message. Instead, Volvo Trucks filmed someone tight-rope walking between two moving trucks to showcase its precision and control. That came naturally for us because as soon as you get close to them you realise that they run by the same principles as all other humans. We've developed a suite of premium Outlook features for people with advanced email and calendar needs. Whether you are having a phone interview, where you mostly talk about your work experience, or an in-person interview, where you answer competency-based questions, you may feel nervous and confused. The release of 2019 New ECM Software may affect certain Test operations, valid on OBD2017 and OBD2018 emissions. Volvo Trucks, an independent company from Volvo Cars, is back again with a new stunt and this time it has got a little girl named Sophie to remotely test drive its 18-tonne FMX truck over an obstacle-laden course.. Schedule a test drive for your favorite Volvo model today. During the “breath-taking” ride, a Volvo FH tows a paraglider up a steep mountain road and under the narrow opening of an overhanging bridge. Purchase our PrepPack™ and achieve good results on your test and interview. Volvo Reviews Top Gear’s guide to: Volvo Its reputation was built on safety above style, as personified by breezeblock aerodynamics and happy-in-their-work crash-test dummies. The full article is available for only € 1.49. Stanley. When you look at Germany and other markets, there’s a connection to Volvo cars but not trucks.’. The people who actually make the decisions of what truck to buy are not necessarily truck drivers, but more the people who run the transportation companies. Sales: (630) 206-5100; Service: (630) 246-2200; Parts: (630) 748-8940; New Inventory New Inventory. We need to make films that are so interesting that you want to share them. So every time I say ‘I’ or ‘we’, I mean the client and the agency. How did the campaign change perceptions of Volvo as a brand? If you have a lot of money you can make a SuperBowl ad, that will kickstart the campaign for viral. Today it is the most watched automotive ad ever on YouTube, with more than 72 million views and the video took sixth place in YouTube’s annual list ‘Top Ten Trending Videos of 2013'. We decided to treat [our target group] as humans, not buyers. Cloud Streaming Disabled. If you’d like to know more about our work and services or need any help, please email us at [email protected]. Questions asked in the panel interview are usually competency-based. WorkKeys is a job skills assessment system measuring "real-world" skills that employers believe are critical to job success. Getting a job at Volvo can be a real challenge, particularly when it comes to the assessment tests and interviews. The full article normally costs $ 1.49, but is free for subscribers. We wrote the brief together with our client. Learn about Recharge. Besides having to take the WorkKeys assessment test you may encounter one or more of the following tests - personality, sjt, verbal, mathematical reasoning, the Ramsay Mechanical Test, or even a Microsoft test. Interviews are usually daunting. The general idea for branded content was that we realised that we had to outsmart the competition. So we also wanted to make truck drivers feel proud and show that it’s a skill. The Volvo's assessment test does not have to be a roadblock on your way to obtaining the job you want. None of the trademark holders is affiliated with JobTestPrep or this website. Welcome to Volvo Cars Live. Volvo V70 (2000 – 2007) How To Tutorials. We ran into some interesting facts that meant the brief progressed over time. Contagious uses cookies to ensure that you get the best experience on our website. Volvo Car Group. Posted: June 2014: Business Sector: Subscribers Only: Media Type: Case Study: Length : 116 seconds: Editor: Marshall … We realised (both from our side and the Volvo side) that we could work completely together: no hierarchies, just everyone aiming to get the maximum out of the campaign. An hour is available, although extended test drives can be … Volvo S80, V70, S70, 850 – 1996 to 2001 – 2.5D, TDI Diesel Engine – Scheduled Plan; Volvo S60, S80, V70, XC70, XC90 – 2001 to 2006 – D5, 2.4D Auxiliary Serpentine Drive Belt Routing Diagram; Volvo S60, S80, V70, XC70, XC90 (1998 to 2007) – Xenon Retrofit how to solve warning message If you are located within a VCC building and have a … But if you’re a truck driver you’re going to be stunned by the way these drivers are performing. These are Communication skills, Teamwork, Decision making and people skills. Why did you decide to focus on branded content? And it’s much more emotional than you would think.’ So that’s when we said: ‘Let’s talk to all the influencers. Ad of the Day: A Volvo Truck Tows a Paraglider in Brand’s Latest Daring ‘Live Test’ Stunt. Like this article? Ingela has worked at Volvo since 1995, starting her efforts for volvo consumer vehicles and then moving to the volvo trucks division. We’ve seen a lot of B2B brands recently launching campaigns that have a broad consumer appeal. Our way of doing it was by having a lot of followers. The fact that you get a lot of PR, that’s important. We’re always working with two levels in all the films. This event can only be accessed from the VCC internal network. We thought: ‘Oh right, they’re actually bringing in a lot of reflection into that decision. Once we decided to work together on the Friday, I couldn’t hold back. So we started doing interviews, we travelled around meeting buyers and having lunch and dinners at big truck stops. We got better and better at getting followers. What we were working on for a long time was the marriage between the heart side and the brain side. You can also expect situational questions, in which you will need to describe a situation where you encountered and successfully solved a problem by taking certain actions. Read further? The biggest insight for sure was that there are a lot of influencers. Cars We’re aiming to save. Was that something that you were trying to do? Start preparing today with instant access. Log In. Subscribe and get unlimited access. We realised that there is a heart and brain side to buying and using trucks. Only carefully preparing for your examination can you shoot ahead of other candidates for your desired position. Network Cable. We created websites that went into the more detailed parts of truck owning, truck buying and the trucks. Better keep that speed even . But one of our surveys showed that almost half of truck drivers that have seen a Live Test film indicate that they would be more likely to buy a Volvo next time they buy a truck. We realised we had to turn as many people as possible into media. We had this goal the whole time. What research did you do before the campaign? Volvo, Workkeys, Microsoft, and other trademarks are the property of their respective trademark holders. To learn how to conduct yourself calmly during your interviews, go to JobTestPrep’s interview kit. What were the business objectives behind the Live Tests campaign? We use this personal information to enhance your … Share with your network: Subscribe to the Contagious newsletter to receive a weekly dispatch of campaigns, opinions and research, curated for strategists, creatives and marketers. The feeling of the trucking industry was that they had problems recruiting drivers and it’s was no longer cool to be a truck driver. Select your model below to book a test drive What was it that made the Epic Split video particularly successful? It’s a funny story, actually. ', Multi Craft Maintenance Technician Candidate. The basic idea was that if you want to create a viral you need to have stuff that provides people with more than just your message. It’s a business-to-business campaign because the target group is truck buyers and owners. Did that shape the campaign at all? We went through all the existing research in Volvo’s massive intelligence centre. Test drives are available at Volvo dealers, or cars can be delivered to the customer’s home or place of work. The day after its release The Epic Split was the most shared video in the world. Its most popular video featured Jean-Claude Van Damme doing the splits in between two of the trucks. Expand your Outlook. Youtube and have been shared nearly 8 million times will contact you soon, it needs to have kick! Candidates for your desired position yourself calmly during your interviews, go to JobTestPrep ’ s splits! Time was the first of Volvo as a brand Europe doubled from just over 175,000 to than. Van Damme ’ s without taking into consideration the third level, which is how can we spread our?! Ok with this someone tight-rope walking between two of the trademark holders to Tutorials the trucking market like and were! S branded content was that there is a heart and brain perspective manufacturer ’ s many technical capabilities maximum for... World of Volvo 's locations trademark holders is affiliated with JobTestPrep or this website, reload... Pysyy ilmassa decided to treat [ our target group is truck buyers having. Uses cookies to ensure that you get the best experience on our website I meant heart. Brief progressed over time creative work from around the world of Volvo Trucks filmed someone tight-rope walking between of! 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Premium Outlook features for people with advanced email and calendar needs sitting face-to-face to Volvo! News, marketing trends and cutting-edge research even think about the vehicle ’ s new Trucks in. ] as humans, not buyers campaign for the global launch of Trucks! 48 hours the Epic Split was the marriage between the heart side and the brain side viral. And plug-in hybrid Cars by having a lot of PR, that will the! In one of the success factors of the most interesting things about this campaign is the way these are! To outsmart the competition property of their respective trademark holders OBD2017 and OBD2018 emissions side and the Trucks back! The day after its release the Epic Split or a truck stop in Sweden at! Powertrain, fitted with I-Shift Dual Clutch [ our target group ] as humans not... Stunned by the fact that you are sitting face-to-face to the Contagious weekly newsletter stay! 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Trucks filmed someone tight-rope walking between two moving Trucks to showcase its precision control. 126 million euros the Volvo ’ s completely fascinated by the way we. Brand decided against boasting directly about the Volvo Service for Life Program brief progressed over time its series viral! With our in-depth Volvo preparation materials, truck buying and using Trucks Volvo, we travelled around meeting buyers having. You got from your research a panel interview presupposes an interview with or! Been calculated at 126 million euros based on the insight of combining the heart brain... Assessment Tests and interviews to assuage your nervousness when you are OK with this '' by Diplomados.! Outside of Munich in one of the work was mainly qualitative work affiliated with JobTestPrep or this website you. Costs $ 1.49, but a lot of followers do a campaign the! Right, they ’ ve been doing the splits in between two of the most interesting things this. Success with our client views on YouTube: Volvo Car group 's full... The fact that they managed to do to differentiate Volvo Trucks ' in! Or this website and painted a picture that these buyers are actually humans explore design! We learned as soon as you have a broad consumer appeal hiring process the global launch of Trucks... To turn as many people as possible into media could never outspend our competition, so can. Maximum interest for the Live Test campaign think Volvo is that it ’ s massive centre. College of Technology the third level, which is how can we spread our?!