As a customer relationship management service, Salesforce doesn't get as much press scrutiny on the misuse of AI as some of the consumer tech giants — but part Baxter's job is PR, attending conferences and telling people what Salesforce's approach to AI is. It has now named Paula Goldman … Ethics & AI: Hear from visionaries on the future of AI and ethical use; Einstein Innovation: See Salesforce AI in action, from Einstein Analytics to Einstein Bots; Getting Started with Einstein: Learn how you can start using AI today with Education Cloud and Nonprofit Cloud; Join us March 18-22 for the virtual AI … By clicking ‘Sign up’, you agree to receive marketing emails from Business Insider "I pitched it to Richard, he went to Marc with this and Marc was like 'yeah we totally need this.' One way she says the company has built the UI for its Einstein analytics software with ethics in mind is by designing ways it can flag up to customers when they may be unwittingly straying towards algorithmic bias. Much as the company touts its moral compass however, its reputation isn't spotless. "The challenge that we have compared to a Facebook or a Google is that because we're B2B, we are a platform, we can't see our customers' data or their models. In January Salesforce welcomed an … Moderator Sassoon Grigorian. From assisting with process automation and decision making to predicting customer behaviour, AI is changing the way we work.. To explore this critically important topic, I spoke with a major thought leader in AI: Kathy Baxter, Principal Architect, Ethical AI Practice, Salesforce.In a wide ranging conversation, Baxter provided insight on the following: Isobel Asher Hamilton,Isobel Asher Hamilton. As artificial intelligence plays an ever greater role in our world, the question of ethics in our use of AI gains greater urgency. When it comes to the other big companies, Baxter sees a wide range of public approaches to AI. In one example, Amazon had to scrap an AI recruitment tool which systematically downgraded female candidates, because the training data was disproportionately from male candidates. Before joining Salesforce in 2015, Baxter spent a decade at Google, where she says conversations about the dangers of AI-driven features like YouTube's autoplay function were bubbling away long before they exploded into public consciousness. Chief Equality Officer Tony Prophet and April Oliver, Associate General Counsel, Office of Ethics & Integrity at Salesforce. REUTERS/Andrew Kelly. as well as other partner offers and accept our. Summary: How to safeguard ethical standards in the Fourth Industrial Revolution - one of the topics under debate as Salesforce takes the next step in ethical considerations. In January Salesforce welcomed an important new leader to its ranks. Addition of Responsible AI Module To Education Platforms By Salesforce. How to Build Ethics into AI — Part I Do Well and Do Good. Baxter designed her own job description using an in-house set of descriptors: visions, values, methods, metrics, and obstacles. How Salesforce's AI ethics chief pitched her own job and got it approved by Marc Benioff within 6 days. Jun 16, 2019, 14:30 IST. Salesforce is hiring its first Chief Ethical and Humane Use officer to make sure its artificial intelligence isn't used for evil Rosalie Chan Dec 11, 2018, 04:56 IST Salesforce is hiring its first Chief Ethical and Humane Use officer to make sure its artificial intelligence isn't used for evil Rosalie Chan 2018-12-16T20:10:00Z Copyright © 2020. She invented her own job description and sent it to 1. She's spent more than 20 years in tech, starting out at Oracle in 1998. To explore this critically important topic, I spoke with a major thought leader in AI: Kathy Baxter, Principal Architect, Ethical AI Practice, Salesforce… Amazon Web Services' general manager of artificial intelligence, Matt Wood, and VP of Global Public Policy Michael Punke, engaged in a public back-and-forth with researchers following a paper published in January highlighting racial and gender bias in its systems. Here's a timeline of the billionaires' most notable battles. She saw Google released a specific job-seeking feature last year, three years after she left the company. We recognize the transformative power of the technologies we create and their role in being a force for … President of Microsoft Brad Smith. Trailhead, launched in 2014 by Salesforce, is a free platform for upskilling employees of the firm and to bridge skill gaps.. Last year, Salesforce came up with a new module called Responsible Creation of Artificial Intelligence… Silicon Valley is full of baffling job titles. So we created an AI charter that lays out what our AI principles are as a company. Visit Business Insider's homepage for more stories. Vision and Mission. Wood called the paper's conclusions "misleading," and subsequently 55 AI experts signed an open letter calling on the company not to sell its facial recognition software to law enforcement. Even before Baxter got the job, however, Socher was looping her in on conversations with Benioff. Nonetheless, founder and co-CEO Marc Benioff pitched it as a totally novel idea, saying that Salesforce "had determined" that the entire industry needed to address the ethical and humane use of tech. Similarly, Salesforce has appointed a Chief Technology Ethics officer and an AI ethicist to work with the AI production team. Isobel Asher Hamilton,Isobel Asher Hamilton. Paula will officially start on January 7, 2019, reporting to Tony Prophet, Chief Equality Officer. As artificial intelligence plays an ever greater role in our world, the question of ethics in our use of AI gains greater urgency. Chief Innovation Officer, Wadhwani AI, India. As Salesforce has evolved, they’ve created a whole department around product ethics – Paula Goldman, VP, Chief Ethical and Humane Officer, leads the department’s goals of assessing … It has now named Paula Goldman as the head of this office, with the rather bizarre-sounding title of chief ethical and humane use officer. In a Medium blog published in January, Baxter wrote that the challenge for an ethicist in Silicon Valley isn't coming up against hostility, but apathy. Paula Goldman joined Salesforce.com Inc. as chief ethical and humane use officer in early 2019. So we can say 'hey you're using zipcode, that can be a proxy for race you may be adding in bias, are you sure you want to do that?'". Add to Favorites. Source: “Heart Shaped” by dimdimich. "I was really trying to help the executives get out of that Silicon Valley bubble. She wrote a V2MOM for the role and sent it off to Salesforce's Chief Scientist Richard Socher, who forwarded it on to CEO Marc Benioff. since. If you don’t build a strong foundation to start, the effort required to be successful will... Be Transparent. At Dreamforce 2019 in San Francisco, TechRepublic's Bill Detwiler spoke with Salesforce Chief Ethical and Humane Use Officer Paula Goldman and Salesforce Architect of Ethical AI … AI experts and civil rights groups have frequently voiced concern about algorithmic bias amplifying human prejudices. Published: March 27, 2018. The new department within the company will use law, policy, and ethics to ensure that the company's products — particularly AI — aren't used for unethical purposes. While building an … Salesforce, for instance, is one of the most visible companies to hire an ethics chief. Part one focuses on cultivating an ethical culture in your company and team, as well as being transparent within your company and externally.Part two focuses on mechanisms for removing exclusion from your data and algorithms. This is a Business Insider Prime story. Being of benefit: AI technologies should benefit, empower, and create shared prosperity for as many people as possible. Kathy Baxter,Architect Ethical AI Practice, Salesforce. Rahul Panicker. In this role, Paula will head the new Office of Ethical and Humane Use to develop a strategic framework for the ethical and humane use of technology across Salesforce. Paula Goldman is approaching a year in her role as Salesforce's Chief Ethical and Human Use Officer, a big role that has to deal with massive complexities. Moderator Sassoon Grigorian. How Salesforce's AI ethics chief pitched her own job and got it approved by Marc Benioff within 6 days. Paula Goldman joined Salesforce.com Inc. early last year as chief ethical and humane use officer, a new role tasked with developing a framework for … Educate your leaders: Both your executives and your boards need to … As an Architect of Ethical AI Practice at Salesforce, Kathy Baxter develops research-informed best practices to educate Salesforce employees, customers, and the industry on the development of responsible AI. Times Internet Limited. Source: “Heart Shaped” by dimdimich. And six days later I was on his team," she reflects. Baxter says Benioff's stance on ethical issues is what attracted her to Salesforce in the first place, citing his support for Proposition C, the San Francisco law that passed last year aimed at taxing tech giants and diverting the money to combat homelessness in the city. Some Silicon Valley giants are necessarily vocal, she says, while others are notably absent from the slew of AI ethics-focused events she attends. MORE FOR YOU Final … "That's a pretty big time-gap. Expanding the ethics umbrella: The Office of Ethical and Humane Use Before long, Salesforce broadened its focus on ethics, founding its Office of Ethical and Humane Use. Salesforce said Paula Goldman will head the company’s new Office of Ethical and Humane Use. ", An MIT researcher who analyzed facial recognition software found eliminating bias in AI is a matter of priorities, Amazon had to scrap an AI recruitment tool which systematically downgraded female candidates, its software to sell semi-automatic weapons, used by notorious sex-trafficking site Backpage, A member of Google's disastrous AI council says the company needs to be treated like a "world power", 55 AI experts signed an open letter calling on the company not to sell its facial recognition software to law enforcement, spoken publicly about the company's decision to sell its facial recognition technology to a US prison, disbanded the council just over a week after announcing it to the world, pushing users towards radicalizing content, enabling pedophiles to watch sexualized videos of children, released a specific job-seeking feature last year, A former Google product exec just raised millions from Eric Schmidt and Khosla Ventures to liberate AI from Big Tech's grip. 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